We launched at ₹999/month flat. Mistakes:
Arjun Mehta
Founder @ Shiftbase Labs (B2B SaaS for shift scheduling) | Ex-PM | Building in public
We launched at ₹999/month flat. Mistakes:
1. Flat pricing meant a 3-person clinic and a 40-location retail chain paid the same.
2. Monthly billing = 9% monthly churn. Annual with a 2-month discount cut it to 3%.
3. No onboarding fee. Onboarding took 6 hours of our time per customer.
Now: per-location pricing, annual by default, paid onboarding for 10+ locations. Revenue per customer up 3.4x, churn down by two-thirds.
Indian SMBs will pay. They just need to see the ROI in their own numbers.
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