6 months of data from Shiftbase:
Sara Kapoor
Community & Content @ Shiftbase | B2B SaaS marketing | Writing, newsletters, building audiences
6 months of data from Shiftbase:
✅ Worked: free scheduling templates (Excel + Google Sheets), city-specific labour law explainers, customer stories with real numbers
❌ Didn't: generic 'top 10 productivity tips' posts, thought leadership without data, anything we wrote for SEO only
The templates alone brought in 40% of our inbound leads. Make something useful and put your name on it.
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