Coca-Cola
Gurugram, Haryana, India Posted 5d ago
At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We are seeking someone who has a thirst for innovation and can look beyond today to create a vision for where our brands can be tomorrow, bringing ideas and executing strategies that deliver cutting-edge excellence.
Key Responsibilities
Lead the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business.
Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.
Develop integrated marketing plans and outstanding execution in the marketplace.
Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives.
Identifies proactive opportunity, competitive benchmarking and insight-based strategy development on existing portfolio.
Develops comprehensive understanding of the brand consumer base, their attitudes and behaviours to formulate appropriate integrated consumer marketing and communication programs.
Partner with internal and external stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs.
Provide Creative Strategy leads and IMX teams with leadership, clear direction and prioritization to achieve business goals.
Requirements
Bachelor’s degree in Business, Marketing, Communications or related field required.
Overall 10+ years of experience in a previous marketing role, preferably a stint in a brand management role.
Knowledge of syndicated sources used in the analysis of trended consumer and volume dynamics.
Ability to apply basic marketing concepts such as brand positioning, brand architecture, SWOT Analysis, and consumer segmentation.
Preferred Qualifications
Master’s degree is preferred.
