MSD
Mumbai, Maharashtra, India Posted 4d ago
The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas at MSD. This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.
Key Responsibilities
Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
Deliver ad-hoc analyses to support strategic and operational decision making.
Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
Leverage advanced analytics outputs to enrich insights and recommendations and partner closely with Data Science teams.
Identify and integrate new data sources such as primary or secondary Market Research.
Use AI tools to augment analysis, decision-making, content development, and workflow execution, improving team productivity and business impact.
Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.
Requirements
Master’s degree in Business, Economics, Statistics, Data Science, or related field
5+ years in analytics or data analysis
Commercial, marketing, or sales support experience
Advanced skills with Excel, SQL, Tableau, Power BI
Working knowledge of AI and Generative AI technologies
Professional English for global collaboration is required
Preferred Qualifications
Regulated industry experience
Pharma or healthcare industry experience
Python or R knowledge
Fluency in local language
