Content Lead

Swiggy is seeking a Content Lead to spearhead the creative strategy for engaging food and beverage content on Instagram to meet key revenue and metric targets. This role involves close collaboration with production and post-production teams to align written content with visual elements.

Key Responsibilities

• Leading creative strategy for the platform which covers engaging F&B content for Instagram to meet content metrics and revenue targets.

• Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.

• Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.

• Stay attuned to Chandigarh's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.

• Attend food events, tastings, and restaurant openings to gather first-hand information for posts.

• Stay in touch and maintain relationships with various stakeholders of the F&B industry – PR and Marketing teams, Brand teams, Chefs and Owners.

• Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.

• Manage and mentor a team of creatives, look over their growth within the organisation.

Requirements

• Someone who has a passion for food and a deep understanding of Chandigarh's culinary landscape and possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.

• Someone who has a minimum of 3 years of experience in writing for digital or print food or lifestyle platforms.

• Someone who has excellent writing and communication skills, an instinctive design sensibility and an overall understanding of good quality, original content.

• Someone familiar with Instagram features, trends, and best practices.