Target
Bengaluru, Karnataka, India Posted 5d ago
As a Media Analyst at Target, you will support the on-platform Search Team to help meet the needs of Performance Marketing and Target's Retail Media Network businesses by analyzing performance, creating optimization recommendations, and evolving bid strategies.
Key Responsibilities
Cultivate strong relationships with internal and external stakeholders, demonstrating a commitment to delivering exceptional service.
Execute end-to-end campaign management seamlessly, collaborating with advertisers to align strategies and priorities.
Track and communicate campaign performance through detailed, data-driven reports and insights.
Partner with brand advertisers and internal account teams to analyze search ad performance and provide actionable recommendations.
Collaborate cross-functionally with teams such as Sales, Merchandising, Analytics, and Media Strategy.
Regularly monitor key performance metrics and implement proactive measures to enhance campaign outcomes.
Requirements
Bachelor’s degree or higher in Marketing, Business, Economics, Analytics, or a related technical field.
4 - 7 years of experience in digital marketing, with a strong focus on search ads and bidding platforms.
Proficiency with at least one or more retail media or search platforms such as Google Ads, Amazon Ads, Criteo, or Walmart Connect.
Strong understanding of search marketing metrics and digital attribution models.
Advanced Microsoft Excel and PowerPoint skills.
Preferred Qualifications
