KHOJ EVOLUTIONS
Delhi, Delhi, India Posted Sep 30 1 applicants
About the Role
We’re looking for a Social Media Intern who understands that social media is more than posting content. You should understand how social media algorithms work, what makes people stop scrolling, why some content gets shared, and how trends can be turned into meaningful brand content. You’ll work across KHOJ and Workowon, two growing brands, and get hands-on experience in content creation, social media strategy, experimentation and execution.
What You’ll Do
Research social media trends, formats, hooks and content patterns.
Understand and track how Instagram, LinkedIn, YouTube and other platforms work.
Create original and engaging content ideas for different platforms.
Develop concepts for Reels, carousels, posts, stories and other formats.
Write strong hooks, captions and social-first copy.
Turn ideas and trends into content that fits our brands.
Monitor content performance and identify what is working and what isn't.
Experiment with different formats, hooks, topics and posting styles.
Participate in developing monthly and weekly content calendars.
Work with the team to execute social media campaigns and launches.
Research competitors and identify content opportunities.
Help strengthen the overall social media presence of KHOJ and Workowon.
What We’re Looking For
Strong understanding of social media algorithms and platform behaviour.
Good understanding of what makes content engaging, shareable and scroll-stopping.
Strong creative thinking and ability to generate original content ideas.
Ability to write naturally for social media.
Good understanding of current social media trends and internet culture.
Willingness to research and experiment rather than simply follow templates.
AI tools can be used for research or brainstorming, but we are NOT looking for someone who simply copies ChatGPT-generated content.
Good communication and collaboration skills.
Ability to take feedback and improve content quickly.
Proactive attitude and willingness to take ownership.
Good to Have
Video editing skills — CapCut, Premiere Pro, After Effects, etc.
Graphic design skills — Canva, Photoshop, Illustrator, etc.
Basic understanding of analytics and social media insights.
Experience running or managing a social media page.
Understanding of Instagram Reels, YouTube Shorts and LinkedIn content.
Basic knowledge of Meta Ads is a plus.
What You’ll Learn
Social media strategy and content planning
Platform algorithms and content distribution
Brand building
Content experimentation and analytics
Campaign execution
Short-form video strategy
Audience research
Building social media for growing brands
Who Should Apply?
Someone who uses social media, understands social media and wants to learn how to build brands through social media.
If your first instinct is to ask ChatGPT for 10 content ideas, this may not be the right role.
If you naturally notice why a Reel went viral, why a post got shared, what hook made you stop scrolling, or how a brand could have done something differently — we want to hear from you.
Strong understanding of social media algorithms and platform behaviour.
Good understanding of what makes content engaging, shareable and scroll-stopping.
Strong creative thinking and ability to generate original content ideas.
Ability to write naturally for social media.
Good understanding of current social media trends and internet culture.
Willingness to research and experiment rather than simply follow templates.
AI tools can be used for research or brainstorming, but we are NOT looking for someone who simply copies ChatGPT-generated content.
Good communication and collaboration skills.
Ability to take feedback and improve content quickly.
Proactive attitude and willingness to take ownership.
